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Welcome.  We are delighted you are here to learn about the investment possibilities in Flowstate.

 

This is a timely investment in the next generation of business process modelling software in a large, underserved market.

You can also click through our customer facing website here, access our Data Room,  or contact us for more information.

Flowstate Investor Site

The Flowstate Solution

Flowstate is a B2B SaaS process modelling platform, where anyone can create an account and start designing with our unique data-centric approach.  Key differentiators of Flowstate to existing process design tools include:

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  • The only software that can completely and accurately model any processes, regardless of complexity - eliminating the majority of process design failures that plague this discipline.

 

  • ​Utilises an intuitive natural language interface, allowing any user to define processes in their own familiar business language, without the need for any manual drawing.  

 

  • Auto-generates business process models & diagrams.  Our propriety algorithms and AI create the digital process model, which is verified, optimised and displayed in beautiful standards-based notation.  And it does all this in real time, saving businesses multiples of time when compared to legacy software.

  • Allows the user to select differing views of their models, to suit different stakeholders, and allowing a single source of truth that can be used by different business functions.​​

Team

The Flowstate founding team bring a complementary mix of deep domain knowledge, technical experience and technology leadership.  Working full time to deliver the Flowstate solution, and grow it to a venture-scale business.

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  • Recognised business process modelling domain expert and thought leader.​

  • Co-author of the BPMN standard notation for process models.  Now used as the global standard.

  • 25 year career in technology spanning start-ups, senior corporate roles and consultancy in UK, USA and Australia.

  • Serial entrepreneur with three previous start-ups, investments and exits.

Ian Ramsay - Co-founder and CEO

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  • Seasoned CTO, technology advisor and Software Manager.

  • 20+ years of experience in start-ups and SMEs across the UK and Canada.

  • Former CTO of Policy Expert.

  • Start-up mentor at Fintech Cadence Canada.

Dominic Farr- Co-founder and CTO

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André Pires - Co-founder and COO

  • Technology leader with proven track record in building and leading teams to deliver on complex programmes of work.

  • 20+ year career in technology including start-ups, corporate roles and consulting in Europe, Asia and New Zealand.

  • People-centric, hands-on programme, project and test manager.

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Ian Ramsay
Co-founder and CEO

  • Recognised business process modelling domain expert and thought leader.​

  • Co-author of the BPMN standard notation for process models.  Now used as the global standard.

  • 25 year career in technology spanning start-ups, senior corporate roles and consultancy in UK, USA and Australia.

  • Serial entrepreneur with three previous start-ups, investments and exits.

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Dominic Farr
Co-Founder and CTO

  • Seasoned CTO, technology advisor and Software Manager.

  • 20+ years of experience in start-ups and SMEs across the UK and Canada.

  • Former CTO of Policy Expert.

  • Start-up mentor at Fintech Cadence Canada.

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André Pires
Co-Founder and COO

  • Technology leader with proven track record in building and leading teams to deliver on complex programmes of work.

  • 20+ year career in technology including start-ups, corporate roles and consulting in Europe, Asia and New Zealand.

  • People-centric, hands-on programme, project and test manager.

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The Flowstate founding team bring a complementary mix of deep domain knowledge, technical experience and technology leadership.  Working full time to deliver the Flowstate solution, and grow it to a venture-scale business.

Team

Market

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  • With a large and growing global market for business process modelling, our SAM is approaching to £1 billion, with a TAM at nearly triple in size.

  • Flowstate will offer a freemium B2B SaaS model, with a free tier for users to use and fall in love with, but with limited number of models. A paid tier allows unlimited models.

  • With pricing competitive to existing BPM platforms, Flowstate is projected to be cashflow positive within 18 months of launch, needing just 3,000 paid subscribers.

 

  • Please contact us to learn more about our go to market strategy, competitor analysis, and to view our financial modelling.

Contact

If you would like to learn more about Flowstate, arrange a product demonstration, or view the documents in our data room, please contact us via this form, or email us on info@flowstate.software

The Flowstate Story

So Ian pioneered a revolutionary approach.  Instead of trying to resolve data integrity issues after a process was designed, Ian flipped the traditional approach and derived the process design directly from the lifecycle of the business data.

 

This paradigm shift significantly simplified complex processes, thus reducing errors and compliance issues.

 

What started as a spreadsheet and self-developed python code, has been refined and validated over years of work with major UK financial service organizations, and now is being launched as a SaaS platform that allows anybody to benefit from this approach.

 

Flowstate on a mission to democratize business process design and empower anyone to be a brilliant business process designer.

Flowstate was born out of the real-life frustrations experienced by founder and CEO Ian Ramsay, while leading major business process redesign and automation projects over the last decade.

 

Legacy process design tools, with their origins in task-centric manufacturing, struggled to accurately capture the dynamic, data-driven nature of modern service operations - especially critical given that services now constitute 80% of the economy.  The result was error-prone models that led to significant business inefficiencies and costly rework.

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